📹 Substack Launches TikTok-Style Scrolling Video Feed — A Game Changer for Creators!
In a bold move that signals the evolving future of online content, Substack has introduced a TikTok-style scrolling video feed within its app. This fresh feature, announced today, gives writers and creators a new way to connect, grow, and monetize—all through short, engaging videos.
📲 Now you can scroll through short videos under 10 minutes right inside the Substack app—similar to TikTok or Instagram Reels.
Substack, traditionally known for long-form newsletters and independent journalism, is expanding its platform to keep up with how people consume and share information in 2025.
Here’s why this move makes sense:
🔥 Video content is dominating every major platform.
💰 Substack reports that creators who post videos grow 2.5× faster in revenue.
🧠 Audiences are craving visual storytelling alongside the written word.
By adding a scrolling video feed, Substack positions itself as a true multimedia publishing platform—not just for writing, but for voice, visuals, and community.
The new video feed is:
Built into the Substack app (iOS & Android)
Features vertical, short-form videos (under 10 minutes)
Highlights creators’ most engaging clips, including excerpts from newsletters, commentaries, and personal updates
Prioritizes discoverability—helping new users find interesting voices
🎥 Think: newsletter intros, author updates, book reviews, commentary, educational bites—all in snackable video format.
If you’re already publishing on Substack, this is your chance to diversify your content style without leaving the platform.
Benefit What It Means For You
🎬 Video exposure Get discovered by new subscribers
💵 Monetization boost Video creators are earning more
🎤 Multi-format branding Build your voice through video + text
This opens the door for educators, storytellers, journalists, influencers, and experts to build deeper relationships with followers through face-to-camera or screen-recorded content.
To start using the video feed:
Update your Substack app
Tap the “Explore” or “Video” section
Upload or record your short-form content
Add a compelling title and thumbnail
Post it and let the algorithm amplify your voice!
📌 Keep it under 3–5 minutes for max engagement
🔄 Repurpose clips from your newsletter content
🎨 Use engaging thumbnails and titles
🎙️ Speak clearly and add captions for accessibility
📣 Encourage viewers to subscribe to your newsletter
Substack’s move into short-form video is more than just a feature—it’s a strategic leap. As attention spans shift and content consumption diversifies, creators need tools that support both depth and dynamism. With this update, Substack has stepped up to meet that need.
Whether you’re an independent journalist, niche blogger, or thought leader—this is your signal to hit record.
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