🧩 Meta’s Threads Adds Major Social Features: DMs, Highlights & More!
Meta’s text-based social platform Threads just got a major upgrade that’s about to change how you interact, share, and build your community.
Launched in 2023 as a minimalist alternative to X (formerly Twitter), Threads has now rolled out Direct Messaging (DM) and other interactive features to make the platform more engaging—and competitive.
Meta has officially introduced Direct Messaging on Threads.
💬 How it works: You can now send private, one-on-one messages to other users—just like on Instagram or Twitter.
✅ Available globally from July 2, 2025
🔞 Only accessible to users aged 18+ who mutually follow each other
This move aligns Threads more closely with full-featured social apps, making it easier for creators and followers to build real connections.
Threads is also introducing a Visual Highlighter—a smart tool designed to:
Emphasize trending topics
Spotlight important posts or threads
Make content more discoverable
This is great news for creators, marketers, and everyday users aiming to boost visibility.
Meta isn’t stopping at DMs. It’s already testing group chat functionality, enhanced message controls, and inbox filters to better organize your conversations.
Expect these in upcoming updates:
🔐 Privacy-first message settings
📥 Custom inbox tabs (Primary, Requests, Archived)
👥 Small group chats for creators, fan clubs, and communities
📲 Why This Matters for Users & Creators
Direct Message Build personal connections
Visual Highlighter Boost content engagement
Future group chats Enable community conversations
If you’ve been on the fence about Threads, this is a great time to jump in and start building an audience—or re-engage your existing one.
Meta is clearly committed to making Threads more than just a Twitter clone. With messaging, content spotlighting, and community tools now in play, Threads is evolving into a dynamic social ecosystem.
Whether you’re a creator, a brand, or just someone who enjoys real-time conversations—these new features are designed for you.
🔗 Have you tried the new Threads features?
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